Brand guidelines

Never shame. Never say they rejected you. Prefer curiosity, confidence, and clarity.

Write like a sharp friend — not a corporate HR memo and not a bro-marketing meme page.

Primary mark: flame-heart icon on warm beige. Always use the official PNG (/logo.png). Do not redraw, outline, or recolor the flame shapes.

Clear space: keep at least 1/8 of the icon width around the mark. Minimum digital size: 24×24 CSS pixels for the mark alone.

Logo: beige #F2E1CF, terracotta #E4926D, cream #FEF5E8.

Product accents: Brand #E4926D. Heart #E4926D. Cross #D14343. Match #E8B84A. Convincing #2FA89A.

Neutrals stay warm: near-black ink, soft beige surfaces, cream cards.

Display: Syne (geometric, bold, brand-forward). Body: Manrope (readable, modern).

Headlines can be expressive. Body stays calm and clear.

Do: celebrate mutual confidence, make curiosity playful, keep closed states dignified.

Don't: use red-X rejection metaphors, mock users for losing a Playoff, or imply that paying unlocks love.

Cross. Heart. Match. Convincing. Keep capitalization consistent in UI and marketing.

“Same swipe matches” is approved thesis language. “They rejected you” is not.